Cultural Group of a Barber Salon Research Paper

Cultural Group of a Barber Salon - Research Paper Example raphic trends had a negative impact on these businesses which faced a decline after a loss in their target customers due to the war recruitments, depression era recession and the development of convenient home based grooming tools such as the Gillette disposable razor and mass produced home hair cutting kits (Brett, 2008). The traditional barber shops catering to only male staff were largely replaced in the 1970’s and 80’s by uni sex cosmetic centers like â€Å"SuperCuts† which had none of the culture aimed specifically at the male customers. However, this is not to say that these establishments vanished from social centers completely, a combination of nostalgic and cultural attachments as well as a basic service needs have allowed niche shops and centers to operate. Now, the rise in male grooming culture has created a revival of modern barber shops in the past few decades. While the conventional Barber Salons, personified by their 3-4 chair lineup, broad window displays and wood furnishings and all male staff are no longer the most popular form of the business set up, vestiges of the traditional set up can still be found in the new service centers. Modern Barber Salons can be now be divided into several sub-cultures, each with its own unique offerings, culture, ambiance and target customers. The first category belongs to Barber shops owned and operated by African American businessmen and catering mainly to the black populations. The barber shop has an intertwined history with the slave age and segregation era, where black slaves were trained with the skills to provide grooming services to the colonial land owners and plantation families (Holliday, 2013). With the evolution of civil rights and changing cultural ideologies, these black barbers became the country’s first business owners in their segregated neighborhoods, providing necessary services to the men of their communities. Even today, there are Black barber shops in inner city areas which act as