Sustainability in Global Business The German Car Industry BMW Statistics Project

Sustainability in Global Business The German Car Industry BMW - Statistics Project Example The company enjoys a strong brand name as customers view their products as offering premier value. In spite of the company’s standing, it faces significant environmental and socio-political risks in the next 50 years. Germany continues to enjoy a distinct position in the global automotive industry. For instance, German cars account for 17 percent of the world’s passenger car production. In the domestic Germany’s scenario, the car industry remains the most vital sector in the economy. The car industry, in this sense, serves both a functional and aesthetic purpose since it brands the country. The German cars, for instance, have manifested the country as capable of impeccable efficiency. Germany remains the Europe’s largest automobile producer with the highest concentration of OEM plants in the continent. This also reflects in the industry’s annual investment of EUR 19.6 billion towards research and development (Nooteboom 2006, p. 56). As a result, the country records 10 new auto patents in a day. In the contemporary business setting, industries have a role beyond the pursuit of profits. This happens as individuals realize that businesses create externalities to the environment. One of the externalities that businesses consistently create to the society is destruction of the environment. Pollution from industries emit substances in the environment that interferes with the sustainability of the ecosystem and, especially, threatens the future of human life. Environment is a key concern in the sustainability campaigns. It is essential to highlight that automobiles highly contribute to global emission levels. This occurs since petroleum fuels are the main source of energy for car movement. The EU offers an analysis and regulation measures that best defines the current state and targets. The EU reports that cars are responsible for about 12 percent of aggregate emissions of carbon dioxide, which is the major greenhouse gas. According to one of the